Built for GENERAL · COSMETIC · ORTHODONTIC · PEDIATRIC

New-patient ads. Recall on autopilot. Reviews that dominate.

Meta and Google ads built for dental practices, plus the AI systems that book the lead, fill the chair, and bring patients back. One retainer, one team, one bill.

Meta + Google ads, fully managed AI booking + recall automation Built for Dentrix, Eaglesoft, Open Dental
Modern dental practice interior, placeholder, replace with brand photography
The real problem

Ads bring patients in. Leaks send them right back out.

Most dental practices waste 30 to 50% of their ad spend on leads that never book — and lose patients to cancelled hygiene recalls and stale treatment plans. Ads only work if the system behind them works.

01

Ad leads don't book

Web forms sit unread. Calls go to voicemail. The lead Googled three other practices in the time it took you to call back.

02

Hygiene recall is a leaky bucket

Postcards and one-off calls don't work anymore. Patients who miss their 6-month cleaning disappear for 2+ years, or forever.

03

Cancellations kill the schedule

A cancel at 9 AM means a $400 hole you can't fill by 10. Without a smart waitlist and reactivation flow, that chair stays empty.

How we automate it

The full system: ads in, patients booked, recall automated.

We run the new-patient ads and the systems behind them. Plugged into your PMS. Zero disruption to your clinical workflow.

New-patient ads that book, not click

Meta and Google campaigns built around your highest-LTV procedures (implants, ortho, cosmetic). AI creative tuned to your local market and tested weekly.

Targeted to your zip codes

Radius targeting, household income filters, language preferences, high-intent search terms, and retargeting. We handle pixel, audiences, and budget pacing.

Cost-per-new-patient tracking

Every dollar tied to a booked appointment. Weekly reports show cost per new patient by procedure. We optimize what's converting and kill what isn't.

AI booking + intake

Patients book cleanings, consults, and new-patient visits 24/7. Intake forms, insurance cards, and medical history captured before they walk in.

Recall + reactivation automation

Every patient gets the right recall touch at the right time. Patients who haven't been seen in 18+ months get a warm reactivation sequence.

Review flywheel + treatment plan follow-up

Text review request 30 minutes after checkout. Patients with unbooked treatment plans nurtured for 90 days with reminders, financing, and a direct booking link.

What it looks like in 90 days

More new patients. Higher recall. A review moat competitors can't catch.

$120
average cost per booked new patient
Industry benchmark
-45%
no-show rate with smart confirmations
Industry benchmark
3x
Google reviews in the first 6 months
Industry benchmark

“Our Google ads were burning $4k/mo with nothing to show for it, and our hygiene book was 60% full. Eight weeks after Montano Media took over the ads and plugged in recall automation, we're at 95% booked with new patients coming in at $110 each.”

DM
[Dr. Name]
Owner · [Dental Practice]
* placeholder testimonial, replace before publishing
Questions

Straight answers.

Does this work with my practice management software?

Yes — Dentrix, Eaglesoft, Open Dental, Curve, Denticon, Carestream, and others. We pull appointment, recall, and treatment plan data in real time.

Is it HIPAA-compliant?

End-to-end. HIPAA-compliant messaging, storage, and BAAs on every integration. We share our compliance documentation on the discovery call.

How soon until we see revenue impact?

Ads optimize in 2-3 weeks. Recall lift shows up in 30-60 days. Review flywheel compounds over 6-12 months into real local SEO dominance.

Are you running our ads, or just the automation?

Both. We build and run Meta and Google ads end-to-end, then plug in the AI booking, review, and follow-up systems that protect every dollar of that spend. One team, one retainer, one bill. If you only want one side, we can scope that too.

How much do I need to budget for ad spend?

$3K to $10K per month is typical for local businesses. We start where you are and scale based on what's converting. The $2,500/mo retainer is fixed; ad spend is yours and we never mark it up.

What it costs

$2,500/mo retainer + your ad spend.

Month-to-month. No long contracts. Most clients break even in month 2. We never mark up your ad spend.

Included
Ads end-to-end
Creative, copy, targeting, buying, and weekly optimization across Meta and Google.
Included
AI booking + reviews
Lead capture, AI follow-up, review engine, reactivation flows. Protects every dollar of ad spend.
Included
Reporting + strategy
Weekly performance report, monthly strategy call, single point of contact.

More new patients. More recalls. Fewer holes in the schedule.

30-minute discovery call. We audit your current ads, recall flow, and review engine — then show you what to fix first.

No pressure. No long contracts. If it's not a fit, we'll tell you.